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Israeli and US Defense Contractors Join Hands to Make Bullseye, a Weapon to Deter Chinese Navy

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Bullseye missile mockup presented at the Sea-Air-Space conference / Photo credit: Jamie Hunter
Bullseye missile mockup presented at the Sea-Air-Space conference / Photo credit: Jamie Hunter

Born as Rafael's independent Sea Breaker project, Bullseye is a promising collaboration between two allies catering to their defense interests in the Indo-Pacific

In 2021, Israeli defense company Rafael unveiled the design of its Sea Breaker, a relatively lightweight anti-ship missile that, according to announced specifications, had the chance to become an ideal component of an anti-access/area denial (A2/AD) strategy. At the time, Rafael even released a promotional video illustrating the missile destroying a russian Black Sea Fleet missile boat.

Four years later, there has been no news regarding the Sea Breaker’s progress. However, the missile has now resurfaced in a different form as the American Bullseye project, which happens to check all the boxes in the Pentagon’s search for affordable, scalable standoff weapons for operations in the Indo-Pacific, as noted by The War Zone.

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General Atomics has officially introduced a display model of its Bullseye cruise missile, developed in collaboration with Rafael and based on the Sea Breaker.

Bullseye missile mockup presented at the Sea-Air-Space conference / Defense Express / Israeli and US Defense Contractors Join Hands to Make Bullseye, a Weapon to Deter Chinese Navy
Bullseye missile mockup presented at the Sea-Air-Space conference / Photo credit: Jamie Hunter

Designed as a mass-produced weapon, Bullseye features a launch range of 300 kilometers and a modular warhead that can vary in configuration to better fit mission requirements.

The missile was unveiled at the Sea-Air-Space conference, where General Atomics signed a memorandum of understanding with Rafael, the production would take place at facilities in Tupelo, Mississippi.

Bullseye will measure four meters in length with a wingspan slightly exceeding two meters. It will have a launch weight of approximately 1,000 pounds (~453 kilograms), depending on the warhead payload. The developers aim to make Bullseye a multi-platform weapon, capable of being launched from both aircraft and ships.

Sea Breaker (rebranded as Bullseye) strikes a warship looking exactly like a russian missile cruiser / Defense Express / Israeli and US Defense Contractors Join Hands to Make Bullseye, a Weapon to Deter Chinese Navy
Sea Breaker (rebranded as Bullseye) strikes a warship looking exactly like a russian missile cruiser / Image credit: Rafael

However, the project remains in its early stages, with no working prototypes yet produced. The exhibit displayed at the event was a dummy, and General Atomics and Rafael simply joined forces in order to sell the promising product to the Pentagon, which has made preparation for a potential war against China its main priority.

If successfully developed, the Bullseye missile would become an interesting example of U.S.-Israeli collaboration in missile technology, specifically tailored for warfare in the Indo-Pacific region.

Bullseye missile mockup presented at the Sea-Air-Space conference / Defense Express / Israeli and US Defense Contractors Join Hands to Make Bullseye, a Weapon to Deter Chinese Navy
Bullseye missile mockup presented at the Sea-Air-Space conference / Photo credit: Jamie Hunter
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