In 2021, Israeli defense company Rafael unveiled the design of its Sea Breaker, a relatively lightweight anti-ship missile that, according to announced specifications, had the chance to become an ideal component of an anti-access/area denial (A2/AD) strategy. At the time, Rafael even released a promotional video illustrating the missile destroying a russian Black Sea Fleet missile boat.
Four years later, there has been no news regarding the Sea Breaker’s progress. However, the missile has now resurfaced in a different form as the American Bullseye project, which happens to check all the boxes in the Pentagon’s search for affordable, scalable standoff weapons for operations in the Indo-Pacific, as noted by The War Zone.
Read more: Video Emerges of Small Black Arrow Cruise Missile Launched from AC-130J Ghostrider Aircraft
General Atomics has officially introduced a display model of its Bullseye cruise missile, developed in collaboration with Rafael and based on the Sea Breaker.

Designed as a mass-produced weapon, Bullseye features a launch range of 300 kilometers and a modular warhead that can vary in configuration to better fit mission requirements.
The missile was unveiled at the Sea-Air-Space conference, where General Atomics signed a memorandum of understanding with Rafael, the production would take place at facilities in Tupelo, Mississippi.
Bullseye will measure four meters in length with a wingspan slightly exceeding two meters. It will have a launch weight of approximately 1,000 pounds (~453 kilograms), depending on the warhead payload. The developers aim to make Bullseye a multi-platform weapon, capable of being launched from both aircraft and ships.

However, the project remains in its early stages, with no working prototypes yet produced. The exhibit displayed at the event was a dummy, and General Atomics and Rafael simply joined forces in order to sell the promising product to the Pentagon, which has made preparation for a potential war against China its main priority.
If successfully developed, the Bullseye missile would become an interesting example of U.S.-Israeli collaboration in missile technology, specifically tailored for warfare in the Indo-Pacific region.

Read more: Anduril Shows Innovative Swarm-Capable and Affordable Copperhead Torpedo Drones